I haven't seen this one before .... and never noticed a discussion here on it .
Eg
Ch 1
If you can talk about it,
it ain’t Tao.
If it has a name,
it’s just another thing.
Tao doesn’t have a name.
Names are for ordinary things.
Stop wanting stuff;
it keeps you from seeing what’s real.
When you want stuff,
all you see are things.
Those two sentences
mean the same thing.
Figure them out,
and you’ve got it made.